Kaelyn Beckcom

▪ Repositioned HSM brand aesthetic, palette identity, print direction and fabrications while maintaining core identity.
▪ Granted an additional brand to assist within the first six months of employment.
▪ Led the creative revamp of outerwear category over multiple brands by redefining visual identity, design direction, and product association modernizing silhouettes, color palettes, and material.
▪ Reimagined and merged an existing brand, RTY, with its bottoms category into a unified concept, redefining product strategy, visual identity, and market position.
▪ Analyze sales to create brand-right, commercial designs that reflect the conceptual direction/business strategy.
▪ Competitive trend, color, and fabric research to cohesively build refreshed, brand-right monthly collections.
▪ Sketch/prepare technical packages, bill of materials, and update development tracking sheets with accurate information including sketches, fabric details, and specs throughout the development process.
▪ Prioritize cross-collaboration by communicating and problem solving ongoing development details to internal and external partners (i.e. production, technical design, manufacturers and vendors).
▪ Daily tasks include fittings/fit analysis, sample construction evaluation, trim/color approvals.