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Delicate Fabric

Professional Development

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Traditional sportswear geared toward a mature customer that is price conscious. Brand consists of refined dress shirts, casual wovens and knits, layering pieces, dress and casual pants, and casual shorts.

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Led the creative revamp of outerwear category over multiple brands by redefining visual identity, design direction, and product association modernizing silhouettes, color palettes, and materials.

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Strives to compliment a more casual lifestyle. ROWM offers a curated assortment that seamlessly transitions from work to weekend with an emphasis on specialty textiles.

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Repositioned HSM brand aesthetic, palette identity, print direction and fabrications while maintaining core identity. 

HSM epitomizes classic tailoring and sophistication by being built around refined fabrications and superior performance features. The brand offers casual and performance tops (woven and knit), layering pieces, pants and shorts. 

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Crisp, feminine, tailored, and fun designer shirts and dresses for women. Locally designed and manufactured with European fabrics. 

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